The campaign features cinema, television and radio
advertisements showing real nurses and midwives at work at three different
hospitals.
ANF spent many months last year speaking with members across
Australia, who were nurses, midwives and personal care workers, as well as
members of the wider community to find out their feelings about the health
system, and how they felt health care should be improved.
In launching the campaign this week Federal ANF Secretary
Lee Thomas said: "We want this positive campaign to focus on the significant
contribution nurses and midwives make to the health system every day, and the
trust the community have in them to deliver safe patient care whilst they are
being treated and cared for."
Advertisements during the first phase of the campaign will
not air in Victoria, but members are encouraged to share the ads online. View the ads. Share the ads. ANF (Vic Branch) decided
to delay investing member's funds on running the advertisements in Victoria
pending consideration of our name change. ANF (Victorian) Branch recently
formally requested Federal ANF Council consider and support the inclusion of
midwifery in the Federation's name. ANF (Vic Branch) cannot made a decision to
change its name on its own as it is not a state-registered union and exists as
part of the national Australian Nursing Federation federal body.
Resolutions to change the ANF's name to include midwifery have been voted down at the 2006 and 2010 Annual Delegates Conferences. Last month's conference revealed a significant change in views with agreement amongst the vast majority of delegates that it was time to change our name to the Australian Nursing and Midwifery Federation (Vic Branch).
Over the past decade there have been many changes to our professional practice and work environment. In particular, since 2004 a growing number of midwives have been educated through direct-entry midwifery courses resulting in them not having a nursing qualification. Since 2010 midwifery has been on a separate register with the Nursing and Midwifery Board of Australia and many ANF midwifery members are not on the nursing register. The result of this is that those midwives cannot be called a nurse, cannot be registered as a nurse and do not carry out nursing roles. Read more
Visit the Federal ANF Australia's nurses and midwives. You couldn't be in better hands campaign webpage for:
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campaign news
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to share, watch or to the campaign advertisements
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to download a campaign song ringtone
Like the You couldn't be in better hands Facebook page
