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Media release: ANF television campaign exposes Baillieu Government's plan to short change patients

31 January 2012, 5:00pm

The Australian Nursing Federation (Victorian Branch) will today ramp up its campaign to save and improve safe staffing levels by launching new television advertisements during the Australian Open finals highlighting the Baillieu Government's plan to end nurse/midwife patient ratios in Victorian public hospitals.
The eight nurses featured in the series of unscripted advertisements speak about their fight to keep safe staffing levels and explain why all Victorians should care that the Baillieu Government is planning to reduce the number of nurses and midwives working in our hospitals.

The three-week television campaign will be supported by advertising on buses and trains and billboard advertising across metropolitan and regional Victoria to let the community know that the Baillieu Government's plans are going to "risk patients' lives for the sake of a dollar".

ANF (Vic Branch) Secretary Lisa Fitzpatrick said: "Our new TV ads give nurses and midwives a voice because Victorian's need to know what this dispute is about and that it affects everyone who could be a patient in a hospital and that's all of us.

"The Baillieu Government representatives have confirmed that under their ‘ratio flexibility' proposals a typical surgical ward can lose 65 nursing hours, or eight nurses working eight-hour shifts, over a 24-hour period," she said.

"By replacing nurses with health assistants as part of the ratios and by replacing nurses' eight-hour shifts with unlimited four-hour shifts and split shifts - they're going to risk patients' lives for the sake of saving dollar," she said.

"This Government's legacy will be Baillieu's health lottery. Victorians won't know until they're in a hospital bed whether it's a nurse with three year's training or a health assistant with three months training who's caring for them. That's the gamble Victorians will be taking," Ms Fitzpatrick said.

"This dispute is at an impasse because nurses and midwives want safe patient care, but the Baillieu Government wants less nurses and midwives so it can short change patients by $473 million," Ms Fitzpatrick said.

"I urge Victorians to tell Mr Baillieu to stop his plan to short change patients by ending nurse/midwife patient ratios."

ANF is seeking better care for Victorians by asking for an extra nurse per shift in emergency, palliative care, residential aged care, rehabilitation and geriatric evaluation management units and extra midwives in birthing suites.

Conciliation talks between ANF, Baillieu Government representatives and the Victorian Hospitals' Industrial Association resumed in Fair Work Australia on Monday 23 January and are scheduled again for Friday 3 February.

The new advertisements will appear on all commercial channels and the Sky News Channel.

View the ads: Nurses ad 1 http://youtu.be/846hgViE3CQ Nurses ad 2 http://youtu.be/uKaFykA33MI Nurses ad 3 http://youtu.be/p2gr4c_aKxU  

Contact details

Robyn Asbury
ANF Media Officer
Ph: 03 9275 9333
Mobile: 0417 523 252
rasbury@anfvic.asn.au
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© Australian Nursing Federation (Victorian Branch), 2006
Last Modified: 31 Jan 2012
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